AI Strategy & Advisory

From AI strategy to hands-on adoption in your real workflows

Most AI strategies stall at the slide deck.

We help founders and leadership teams actually adopt AI: find where it pays off, choose the right tools, and get your team using it in their daily work. Strategy and hands-on building go together, because we build with AI every day ourselves.

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We've built AI training & strategy for
Startups Gaming Companies Food Manufacturers Real Estate Developers Events Teams

What We Do

AI Opportunity Audit

We map how your team works today and find the workflows where AI pays off most.

Roadmap & Priorities

A clear, realistic plan: what to do first, what can wait, and what to skip.

Tools & Stack

Which AI tools fit your team and data, and how they connect to what you already use.

Pilots & Prototypes

We build the first workflows, automations and agents with your team, not just for them.

Policy & Guardrails

Simple rules for data, privacy and quality, so people can use AI with confidence.

Training & Rollout

Hands-on training so adoption spreads beyond the early enthusiasts.

How It Works

STEP 1
Discovery

A conversation about your goals, your team and where you feel stuck.

STEP 2
Audit & Plan

We look at real workflows and turn them into a prioritised roadmap.

STEP 3
Build & Train

We build the first wins together and train the team to keep going.

STEP 4
Ongoing Advisory

Regular check-ins to unblock, review results and decide what comes next.

Why Work With Us

Builders, Not Just Advisors

We build with AI daily: products, agents and automations. You get receipts, not slideware.

Teaching Built In

We run AI training for companies, so your team learns as the work happens.

Led by Chelsea Rustrum

Founder of CoLab Lisbon, with a background in community and ecosystem strategy. LinkedIn →

Questions

What's the difference between advisory and training?

Training gets your team skilled up in a day or two. Advisory is an ongoing partnership: strategy, building the first workflows with you, and steering adoption over time. Many clients combine both.

Who is this for?

Founders, executives and leadership teams who want AI to change how the business works, not just to try a few tools.

Is this only about Claude?

No. We recommend the tools that fit your team and your data. Many of the teams we work with use Claude.

How long is an engagement?

It depends on your goals. We start with a discovery call and propose a scope that fits.

How do we get started?

Send us a message and we will set up a discovery call.

Let's Talk About Your AI Plans

Tell us where you are with AI and where you'd like to be. We'll suggest a practical next step.

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